Sometimes, it may be difficult to accept that your site has a high bounce rate. You may wonder that you love your website so why don’t anyone else don’t? High bounce rate may be one of the reasons behind this.
But what exactly a good bounce rate is? Just similar to a saying, “Beauty is in the eyes of the beholder”, the same goes for a good bounce rate.
There are some websites which have a bounce rate of about 80%. On the other hand, there are some other sites who view bounce rates merely as disastrous. The bounce rate of your website depends on your business objectives.
Many webmasters and site managers are focusing on bounce rate very closely. According to them, it is a complete sign of your website’s appealing factor. It is crucial to optimize this metric because bounce rate have an impact on the search rankings.
In this article, we will talk about some ways which can help in reducing the bounce rate of your website.
Let’s give it a look:
- Improve the load time of your page
Many website owners think that if their website has a high bounce rate then there must be something wrong with the content of the page. However, issues can arise before a visitor has got the chance to read the page.
A web page can have a lot of problems but the worst one is that it takes a lot of time to load. How good or bad is the content of the page does not matter if the user is not able to read it at all. According to some studies, 47% of the users expect a web page to get load in 2 seconds. This is truer in case of mobile sites. Before you think about improving the content of your website, make sure that the users can view and read them in the rational amount of time.
- Use smart formatting for making the content easier to get to
Even though the content on your website is unique and valuable, it serves no purpose if the users are afraid of by the panorama of walking into the blog post of similar solidity. To reduce the bounce rate, formatting of the pages should be done in such a manner that users can view it as welcoming and accessible. The chances of rummaging around the website is more if the users are more likely to get what they are searching for without making much efforts. Avoid spanning the entire pages with heavy paragraphs. Also, utilize white space so that your content can become more user- friendly.
- Make use of sidebar widgets and promotions carefully
Through web pages, you can provide relevant content to the audience. Without having something in the sidebar, it is very difficult to discover a blog. But, in order to engulf the users and allure them to bounce, cramming the margins of the blog content through ads, award emblems and other sorts of crap is a reliable way. For highlighting the appropriate content from the sidebar, you can do it in such a way so that readers can get additional value. In the same way, if you want to include awards and trust signals in the sidebar, ensure that you have taken them from the reputable and reliable sources. This way they will serve a real purpose.
- Make sure that your site is easy to search
Even now, the site search is one of the key elements of the web that have not changed since the days of Geocities sites. Many website owners consider site search as an afterthought. They miss a chance to offer the users, the tools that can help them to find whatever they need and minimize your bounce rates.
It can be very irritating, if anybody try to search for your website but ends with finding “page not found” or “no results”.
You should never ignore the element of your site’s search. The visitors will stick to your website only if they are able to easily search for what they are looking for.