Blogging is considered to be one of the best ways of expanding your business online. With the help of blogs, you can showcase your brand as an authority, produce content regularly and drive more traffic to your website. Conversely, like social media marketing, paid promotions and other online marketing policies, there are various steps that are involved in blogging.
It is true that crafting, shaping, publishing and stimulating the content is a timely task. Fortunately, there are many blogging tools that can make the procedure easier and consistent for marketers who want to implement blogging as a part of their marketing strategy.
Have a look at the tools that will surely help in pulling in your target audience.
The very first step is important in the process of blogging is to create a place for all your content to live. WordPress is one of the most popular Content Management Systems available. It is considered to be perfect for blogging. WordPress influences over 74 million websites and is very prevalent among businesses.
Some of the key benefits of WordPress for blogging are:
- It can be used easily
- It is a simple content editor
- A wide range of themes and templates are available to develop a professional looking blog
- It has a variety of free and premium plug-ins that help you to add cool features to your blog without the need of understanding the code
It has a built-in blogging feature
- It has a very helpful and active support forum
Apart from these, if you have an existing site that was created somewhere else, you can add it to WordPress very easily.
2. Google Keyword Planner and Long Tail Pro
Once you have begun working on WordPress, you will probably jump straight into it and start creating blog posts. But, before doing so, you need to conduct keyword research. Questionably, keyword research is one of the most important steps for blogging. This involves finding out different terms and phrases that your target audience will be using to find out a particular content at the time of publishing.
Some businesses alternatively guess the keywords that they consider relevant in terms of people. But, these two tools are helpful in getting a more in-depth look at the accurate phrases that the people are using.
The Google Keyword Planner and Long Tail Pro help you to find out seed keywords and generate a list of recommended search terms along with the search volume. If you wish to enhance your keyword research to a different level, you may take some of the keywords and plug them in the Long Tail Pro. The main focus on this tool is on the long tail keywords. These are the phrases that are more than three words and have a lower search volume.
Keyword research will immensely help you to boost the chances of your blog being successful. Keyword Planner and Long Tail Pro, both are considered to be valuable tools that help in making the keyword research easier and comes out with better search results.
3. Yoast SEO Plug-in
Search Engine Optimization (SEO) is probably one of the most popular ways of getting higher traffic towards your blog posts. Organic search traffic is received from people who are using Google, Bing or any other search engine from looking up at particular phrases. Once results are received, they can easily enter your site. This is the reason, it is important to have a higher rank on the search engines, you further get more traffic to your blog.
There are many factors that impact SEO, following being the major ones.
- On-Page Factors: these include meta titles, web development, URLs, the content on every page and structure of the page.
- Off-Page Factors: these include backlinks, mentions of your company/website online and social factors.
Yoast SEO is a WordPress plug-in that is particularly intended to enhance some of the most important on-page SEO factors-even if you don’t have any experience with Web Development and SEO. This plug-in is responsible for almost all the tasks right from setting up the meta titles and descriptions to create a sitemap. Yoast helps in tackling the more complicated tasks.
4. Readability Test Tool
It is not always possible for the readers to fully understand the content that is technically advanced. This is the situation where the readability test tool helps in ensuring that your blog posts are easy to read.
The main concept behind this is that when the text is easy to read, it is generally more digestible. So, your main aim must be to produce the content that is understandable by all the readers. Try to simplify your content and make it more comprehensible for the audiences.
Here are some of the tips that will help you to improve the readability of your content.
- Avoid the use of technical and complex words
- Don’t go in for longer sentences
- Try to make your content direct and crisp
5. Sprout Social
Suppose, you have created a visually amazing content that is perfect in terms of SEO and the readers, what next? Social media is considered to be one of the best ways to generate the activity of your blog posts rapidly. For that, you will need a social media management tool.
You may use Sprout Social in order to schedule your posts to be shared by the means of social media networks, like Twitter, Facebook, and LinkedIn. This tool makes it easier to schedule your posts across the different profiles.
Another good reason to use Sprout Social is for outreach marketing. There are many marketers who instantly think of sending emails for outreach. But, sites like Twitter and LinkedIn not only help in building strong interactions but are good for outreaching as well.
6. Email Marketing Tool / Auto responder
In addition to social media networks, email marketing is another strong way of spreading the word about your recent blog posts. With the help of emails, you are able to reach out to your potential audience and update them whenever fresh content is shared. An email marketing tool can be helpful in this case, as it has the ability to collect the email addresses and sending out emails just with a click.