A blog is considered to be one of the most valuable tools of a company. This element can be used to build trust with your customers. It further helps in generating leads, educating the consumers and creating strong brand awareness. Basically, it is a kind of marketing that is done online.
Excellent blog posts are more than just words glued to screen. So, don’t just focus on publishing words instead, find out essential components for a successful blog post.
Following is a list of components that must be taken care of while writing a blog post. Have a look.
- The article needs to have a point
You might have seen many blog articles that have nothing to deliver. There might be ample things to express, but they don’t have any particular point. Whereas, an article must have a point to convey.
With a particular and interesting point in your article, the readers get something notable to stay connected. The readers are bound to share, comment and engage with it. An article that has a point means that it is working on a mission that is to be achieved. Such articles are, therefore, considered successful. Another advantage of having a point is using particular keywords. Implementation of the keywords (planning of these keywords was done in content marketing) can be done by writing crisp content.
- Related Images
You might have visited the blog section of various websites. There would be no blog post without an image. Yes, it is true that for search engines and crawlers, content is the essential part. But, the main point that the websites keep in mind while posting content is the readers. The potential readers will want pictures along with the written content. Make sure that you are not adding images just for the sake of adding. But, your aim must be to include strategic images that will help your readers and augment your content.
- Organized Structure
There are many minor aspects that are left unnoticed and so is the structure of the article. If you want to deliver a message, it is important to organize all your thoughts and ideas in a proper manner. By following a proper structure, your ideas will not be spread haphazardly. Having a systematized structure, sequential flow of information is reflected. Headings, sub-heads, paragraphs, are the features of a good article that helps the reader to skim the content easily.
Following model can be considered appropriate for an article:
- Introduction: Tell about your discussion.
- Tell about the main point: Explain it thoroughly.
- Do the same for the number of points that you have.
- Concluding section: Summarize all the points covered in the article.
This is a basic structure of an article. However, certain changes can be made according to the type of article you are writing.
- Unique Content
The first thing that you need to take care if that you should have something unique to deliver. That means, don’t simply mention the same point that all others are making. Instead, find something that has a matchless approach. The second thing is that your content should also be unique. Of course, you won’t copy the web content and paste into your article. So, you need to use your own words and language to convey the message.
- Considerable Length
The most recurring question: How long should a blog post be?
In short and crisp words, the answer to this is, as long as it takes you to say what you need to deliver.
It has been found by the research that the content with a substantial length tends to perform well in social sharing, search indexing and alterations.
- Call to Action
A call to action is a kind of magic component that makes your blog post a successful one. You are ready with wonderful content, a proper structure, images, and flawless grammar. What next?
It is important for every post to have a call to action. Call to actions are the means to bring in more conversions. An ideal call to action for every article is the concluding section. It is necessary for an article to have a satisfying end.